Makeup

With our increased focus on selfcare, skin health, and creative expression, for 2022 skincare and beauty trends just got a whole lot more holistic.

Skincare, sunscreen, and mineral makeup in one? This multitasking tinted moisturizer with SPF is about to revolutionize your skincare ritual…

Made from ethically-sourced minerals like mica, zinc oxide, and titanium dioxide, mineral makeup has many more benefits for your skin than regular makeup. Discover the key benefits of mineral foundation that might help you make the switch.

Whether virtual or in-person events, get your party makeup on point with our expert makeup how-tos. Created by our Global Education Ambassador & Artistry Lead Janeena Rumsey, discover her party makeup tips.

We use our makeup brushes every day, but can we say the same for our makeup brush cleaning habits? Bad brush hygiene can lead to clogged pores, breakouts, and bumpy application, so there's every reason to brush up on your cleaning. Here's our DIY guide on how to clean your makeup brushes, and how often you need to do it...

Do you find yourself wishing you could apply the perfect eyeshadow look? Perhaps you find single shadow application a breeze but struggle with layered techniques? Or maybe you want to brush up on your eye makeup artistry skills generally. If any of this rings true, then this guide on how to apply eyeshadow like a pro is for you. 

Do you have under eye circles, shadows, or puffiness? Join the club! These are all very common eye concerns, affecting most of us at some point in our lives. Discover our guide to help treat and conceal any unwanted discoloration, dehydration, and puffiness, safely and effectively.

Equally as important as finding the perfect foundation shade is picking the right formula for your skin type. When your skin and base work together the end result is a flawless finish that lasts longer and looks more natural. Find your formula with our foundation guide.

Finding the best makeup brush for your foundation will help your application technique and also ensure an even, flawless coverage, for a natural-looking base. To help you find your perfect makeup brush kit, we've put together this handy brush guide.

Are you team cream or team powder blush? Or maybe you love to mix and match? Whatever your preferences, blush can actually be a make or break step in many makeup rituals. Designed to make you look gorgeously glowing and lit from within with a healthy flush of cheek-popping color, on the flip side, too much blush, not enough blending, or a formula that doesn’t work with your skin’s needs can lead to many a blush blunder. Whether bright, neutral, or just a hint of hue, wherever you sit on the blush spectrum, this handy guide will help you find your best blush, and learn some new tricks and techniques too.

Whether dryness, redness, reactivity, itching, or just general inflammation, sensitive skin comes in many forms, and can present challenges when it comes to finding a targeted skincare and makeup ritual that’s right for your unique skin. And, while skincare is often the focus in soothing, calming, and repairing irritated, sensitized complexions, your nourishing practice doesn’t end with your skincare ritual, the makeup you choose matters too.

If 2020 was all about the discovery that skincare is vital to our self-care, then for 2021, skincare trends pick up pace with an array of innovations, ingredients, and intelligent formulations. Stacking our shelfies full of cute-but-ineffective products is firmly out, replaced instead by our new work-smarter-not-harder, skinimalism mood. Think personalized protocols, multi-tasking formulas, authentic clean and clinical skincare, and impactful, performance-packed products.

Glowing skin is always in. And, while we try to make the best of our natural radiance with elevated skincare, most of us need a little something extra to hit those high points and give our complexions that oh-so coveted lit-from-within effect. Faking it ’til we make it, highlighters have been an absolute essential in most beauty kits for some time now, served up in an array of deliciously different finishes and luminosities. 

Staying in? Us too! Even though we’re spending more time indoors and close to home, we’re not ditching our makeup routines completely. Rather, we’re paring things down to be more minimal, yet more customized. Keep reading for 5-minutes-or-less no-makeup makeup looks for whatever activities you have scheduled on your calendar (or for spur of the moment activities)!

Trends are trends for a reason. They come and go with each season and they’re helpful for getting you out of your comfort zone. One of our favorite parts of spring is the influx of runway trends that emerge from Fashion Week. While some trends may seem entirely too outlandish for daily life, we’re here to help you take the looks you see on the runway and make them accessible in your daily beauty routine. Keep reading for our favorite spring beauty trends for 2020!

You've just lost an hour, so let's try and gain it back with a quick and easy 15 minute beauty routine, shall we?

Shopping for makeup online is tricky. On the one hand, it’s convenient to shop from your phone, but on the other, it’s hard to really get to know a product’s formula and shade when you can’t see it for yourself. To help take the guesswork out of online shopping, we’ve rounded up our top 5 makeup favorites- 5 must-have products that maintain 5 star reviews. Have no fear these 5 products are so good you won’t even think twice about sending them back.

Valentine’s Day will always be one of the more controversial holidays. Either you’re absolutely obsessed (and in love) or you’re not. Whether you have a traditional date night planned with your one true love, a modern group outing with friends, or zero plans whatsoever, we have the perfect products to help you celebrate in style.

You should know by now that we love products that multi-task. And if you haven’t met the newest addition to our base category, it’s time we introduce you to HD Mineral Foundation Stick, which just so happens to be one of our best multi-taskers yet! This ultra-hydrating, cream foundation stick is perfect for applying foundation, concealer, contour and highlight.

1 Kit. 4 Products. 12 Ways. Our latest In the Nudes Pop of Pink kit makes it easy to create stunning, petal-pink inspired looks with just four formulas. We love the unexpected hues of the Pop of Pink edition. Why not test each formula in a completely new way? Cream Blush as lip stain? Conditioning Lip Balm as brow gel? The possibilities are endless.

1 Kit. 4 Products. 12 Ways. Our latest In the Nudes Backlit Bronze kit makes it easy to create a ‘no-makeup’ makeup look with just four popular formulas. We especially love the versatility of the Backlit Bronze kit's shades. Don’t be afraid to test each formula in an unexpected way. Eye Shadow Duo as brow powder? Conditioning Lip Balm as cuticle cream? The possibilities are endless.

Welcome to Concealing 101! Concealing is a critical step in achieving complexion perfection but it’s not the easiest. From formulas to application methods to tools, it can be a lot to take in. But have no fear, our artists are here to help you conceal like a pro!

If you don’t know by now, Glo LOVES multi-taskers. And who wouldn’t? They’re perfect for anyone on the go who wants to look their best in the least amount of time as possible. We’re always in favor of when one product can serve multiple purposes. With that in mind, we wanted to create one product that would do it all: all over face foundation coverage, conceal and correct blemishes or under eye circles, contour to add warmth, depth and dimension and highlight to feature the high points of the face. Sounds like a unicorn of a product, right? Nope. It’s our new HD Mineral Foundation Stick.

The 2019 Holiday Muse Collection is here! Six incredible kits full of modern products with classic appeal, each designed to help create a signature look for the muse who matters most: You! The Muse Collection lets you become your own work of art with our easy to use formulas and step by step guides. 

What is it about Fall that makes us want to toss everything we own and start fresh? Sure, it’s not really the start of the new year but it always tends to feel that way. While it might not be in the budget to completely ditch every product in your routine, the leaves are changing and it's finally time to put away your Summer essentials and make room for your new Fall favorites.

With the holiday season quickly approaching, there’s no better time to start planning your holiday beauty looks. To help get you started, we’ve crafted three stunning looks featuring brand new shades in our favorite formulas (found in our 2019 Muse Holiday Collection) to get you from Thanksgiving to New Year's Eve without missing a beat. Want more Muse Collection? See why Allure editors can't stop raving about our newest sets!

While we haven’t been counting down the days until the Pumpkin Spice Latte launch (we have Pumpkin Enzyme Scrub for that), we'd be lying if we said we weren't excited to trade in our swim suits and cut offs for cozy sweaters and boots. There's nothing better than seeing the leaves change and updating your daily routines to match the new season. No matter what your plans are, we have the perfect Fall makeup products to get you ready for any occasion in 15 minutes or less.

Cream Stay Shadow Sticks are without a doubt one of our favorite Fall products. They’re easy to use, convenient to travel with, last all day and come in 12 stunning shades that make the perfect base, crease and liners for the most festive season. But what about all of the other months of the year? Well, they’re just as amazing then too, which is why we’ve selected the perfect Cream Stay Shadow Stick for each month so you can rock your favorite shadow stick year round.