Makeup

Max your lashes by brushing up on your mascara application. From how to apply mascara to the best mascaras for different effects, our artistry guide has it all.

Love smokey eye makeup but need a little help brushing up on the technique? Our expert guide on how to nail smokey eye makeup will have you mastering all the different looks from classic to grungy and everything in between.

When the seasons change our skincare rituals should too. Discover the Fall skincare and makeup swaps you need to make to transition into the chilly season.

Love playing with lip color and creating different looks? It’s all down to how you prep your lips. Our Global Artistry Lead Janeena Rumsey shares all her tips, with six lip looks to try...

Wondering how to apply concealer to get the most natural-looking effect? Concealing is a critical step in achieving complexion perfection but it’s not always the easiest. Here's everything you need to know about concealers

Unsure why you need a face primer and what it actually is? Discover why you need a primer in your beauty kit. Spoiler: It smooths skin and extends the wear of makeup.

Easy, effortless, and oh-so impactful, the monochrome makeup trend radiates minimalist, low-key vibes, and is super customizable too. Discover how to perfect your monochromatic makeup game with our guide...

We use our makeup brushes every day, but can we say the same for our makeup brush cleaning habits? Here's our DIY guide on how to clean your makeup brushes, the best way to clean them, and how often to do it...

Have you mastered the art of blush application? Discover the best blush hacks from our Global Artistry Lead and learn how to apply (and crush) blush like a pro.

Want to get in on all the latest winged eyeliner trends? From cat eyes to kitten eyes, here's everything you need to know to perfect your winged eyeliner skills...

When it comes to accentuating your eye color with your eye makeup, it’s all about choosing complementary shades and using the right techniques to bring out your best features. Discover eyeshadow shades for every eye color...

With our increased focus on selfcare, skin health, and creative expression, for 2022 skincare and beauty trends just got a whole lot more holistic.

Skincare, sunscreen, and mineral makeup in one? This multitasking tinted moisturizer with SPF is about to revolutionize your skincare ritual…

Made from ethically-sourced minerals like mica, zinc oxide, and titanium dioxide, mineral makeup has many more benefits for your skin than regular makeup. Discover the key benefits of mineral foundation that might help you make the switch.

Whether virtual or in-person events, get your party makeup on point with our expert makeup how-tos. Created by our Global Education Ambassador & Artistry Lead Janeena Rumsey, discover her party makeup tips.

Get your foundation application on-point with this expert guide on how to apply flawless foundation in four easy steps.

Finding the perfect foundation color match can be a tricky thing. From shades to undertones, it can be hard to know which foundation to try. To help guide you in finding your ideal color match, we’ve created this foundation color matching chart...

Do you find yourself wishing you could apply the perfect eyeshadow look? Perhaps you find single shadow application a breeze but struggle with layered techniques? Or maybe you want to brush up on your eye makeup artistry skills generally. If any of this rings true, then this guide on how to apply eyeshadow like a pro is for you. 

Do you have under eye circles, shadows, or puffiness? Join the club! These are all very common eye concerns, affecting most of us at some point in our lives. Discover our guide to help treat and conceal any unwanted discoloration, dehydration, and puffiness, safely and effectively.

A great way to learn how to contour and highlight like a pro and create a look that's right for you, is by letting your face shape be your guide. 

Equally as important as finding the perfect foundation shade is picking the right formula for your skin type. When your skin and base work together the end result is a flawless finish that lasts longer and looks more natural. Find your formula with our foundation guide.

Finding the best makeup brush for your foundation will help your application technique and also ensure an even, flawless coverage, for a natural-looking base. To help you find your perfect makeup brush kit, we've put together this handy brush guide.

Are you team cream or team powder blush? Or maybe you love to mix and match? Whatever your preferences, blush can actually be a make or break step in many makeup rituals. Designed to make you look gorgeously glowing and lit from within with a healthy flush of cheek-popping color, on the flip side, too much blush, not enough blending, or a formula that doesn’t work with your skin’s needs can lead to many a blush blunder. Whether bright, neutral, or just a hint of hue, wherever you sit on the blush spectrum, this handy guide will help you find your best blush, and learn some new tricks and techniques too.

Sensitive skin comes in many forms, and can present challenges when it comes to finding a targeted skincare and makeup ritual that’s right for you. And, while skincare is often the focus, the makeup for sensitive skin matters too.

If 2020 was all about the discovery that skincare is vital to our self-care, then for 2021, skincare trends pick up pace with an array of innovations, ingredients, and intelligent formulations. Stacking our shelfies full of cute-but-ineffective products is firmly out, replaced instead by our new work-smarter-not-harder, skinimalism mood. Think personalized protocols, multi-tasking formulas, authentic clean and clinical skincare, and impactful, performance-packed products.

Glowing skin is always in. And, while we try to make the best of our natural radiance with elevated skincare, most of us need a little something extra to hit those high points. Here's how to highlight your skin

Staying in? Us too! Even though we’re spending more time indoors and close to home, we’re not ditching our makeup routines completely. Rather, we’re paring things down to be more minimal, yet more customized. Keep reading for 5-minutes-or-less no-makeup makeup looks for whatever activities you have scheduled on your calendar (or for spur of the moment activities)!

Trends are trends for a reason. They come and go with each season and they’re helpful for getting you out of your comfort zone. One of our favorite parts of spring is the influx of runway trends that emerge from Fashion Week. While some trends may seem entirely too outlandish for daily life, we’re here to help you take the looks you see on the runway and make them accessible in your daily beauty routine. Keep reading for our favorite spring beauty trends for 2020!