Makeup

Easy, effortless, and oh-so impactful, the monochrome makeup trend radiates minimalist, low-key vibes, and is super customizable too. Discover how to perfect your monochromatic makeup game with our guide...

Have you mastered the art of blush application? Discover the best blush hacks from our Global Artistry Lead and learn how to apply (and crush) blush like a pro.

Want to get in on all the latest winged eyeliner trends? From cat eyes to kitten eyes, here's everything you need to know to perfect your winged eyeliner skills...

When it comes to accentuating your eye color with your eye makeup, it’s all about choosing complementary shades and using the right techniques to bring out your best features. Discover eyeshadow shades for every eye color...

With our increased focus on selfcare, skin health, and creative expression, for 2022 skincare and beauty trends just got a whole lot more holistic.

Skincare, sunscreen, and mineral makeup in one? This multitasking tinted moisturizer with SPF is about to revolutionize your skincare ritual…

Made from ethically-sourced minerals like mica, zinc oxide, and titanium dioxide, mineral makeup has many more benefits for your skin than regular makeup. Discover the key benefits of mineral foundation that might help you make the switch.

Whether virtual or in-person events, get your party makeup on point with our expert makeup how-tos. Created by our Global Education Ambassador & Artistry Lead Janeena Rumsey, discover her party makeup tips.

Get your foundation application on-point with this expert guide on how to apply flawless foundation in four easy steps.

Finding the perfect foundation color match can be a tricky thing. From shades to undertones, it can be hard to know which foundation to try. To help guide you in finding your ideal color match, we’ve created this foundation color matching chart...

We use our makeup brushes every day, but can we say the same for our makeup brush cleaning habits? Bad brush hygiene can lead to clogged pores, breakouts, and bumpy application, so there's every reason to brush up on your cleaning. Here's our DIY guide on how to clean your makeup brushes, and how often you need to do it...

Do you find yourself wishing you could apply the perfect eyeshadow look? Perhaps you find single shadow application a breeze but struggle with layered techniques? Or maybe you want to brush up on your eye makeup artistry skills generally. If any of this rings true, then this guide on how to apply eyeshadow like a pro is for you. 

Do you have under eye circles, shadows, or puffiness? Join the club! These are all very common eye concerns, affecting most of us at some point in our lives. Discover our guide to help treat and conceal any unwanted discoloration, dehydration, and puffiness, safely and effectively.

A great way to learn how to contour and highlight like a pro and create a look that's right for you, is by letting your face shape be your guide. 

Equally as important as finding the perfect foundation shade is picking the right formula for your skin type. When your skin and base work together the end result is a flawless finish that lasts longer and looks more natural. Find your formula with our foundation guide.

Finding the best makeup brush for your foundation will help your application technique and also ensure an even, flawless coverage, for a natural-looking base. To help you find your perfect makeup brush kit, we've put together this handy brush guide.

Are you team cream or team powder blush? Or maybe you love to mix and match? Whatever your preferences, blush can actually be a make or break step in many makeup rituals. Designed to make you look gorgeously glowing and lit from within with a healthy flush of cheek-popping color, on the flip side, too much blush, not enough blending, or a formula that doesn’t work with your skin’s needs can lead to many a blush blunder. Whether bright, neutral, or just a hint of hue, wherever you sit on the blush spectrum, this handy guide will help you find your best blush, and learn some new tricks and techniques too.

Sensitive skin comes in many forms, and can present challenges when it comes to finding a targeted skincare and makeup ritual that’s right for you. And, while skincare is often the focus, the makeup for sensitive skin matters too.

If 2020 was all about the discovery that skincare is vital to our self-care, then for 2021, skincare trends pick up pace with an array of innovations, ingredients, and intelligent formulations. Stacking our shelfies full of cute-but-ineffective products is firmly out, replaced instead by our new work-smarter-not-harder, skinimalism mood. Think personalized protocols, multi-tasking formulas, authentic clean and clinical skincare, and impactful, performance-packed products.

Glowing skin is always in. And, while we try to make the best of our natural radiance with elevated skincare, most of us need a little something extra to hit those high points. Here's how to highlight your skin

Staying in? Us too! Even though we’re spending more time indoors and close to home, we’re not ditching our makeup routines completely. Rather, we’re paring things down to be more minimal, yet more customized. Keep reading for 5-minutes-or-less no-makeup makeup looks for whatever activities you have scheduled on your calendar (or for spur of the moment activities)!

Trends are trends for a reason. They come and go with each season and they’re helpful for getting you out of your comfort zone. One of our favorite parts of spring is the influx of runway trends that emerge from Fashion Week. While some trends may seem entirely too outlandish for daily life, we’re here to help you take the looks you see on the runway and make them accessible in your daily beauty routine. Keep reading for our favorite spring beauty trends for 2020!

Looking for an easy, low-key makeup ritual? We got you covered with a 15 minute routine that's fun and flawless.

Shopping for makeup online is tricky. On the one hand, it’s convenient to shop from your phone, but on the other, it’s hard to really get to know a product’s formula and shade when you can’t see it for yourself. To help take the guesswork out of online shopping, we’ve rounded up our top 5 makeup favorites- 5 must-have products that maintain 5 star reviews. Have no fear these 5 products are so good you won’t even think twice about sending them back.

Valentine’s Day will always be one of the more controversial holidays. Either you’re absolutely obsessed (and in love) or you’re not. Whether you have a traditional date night planned with your one true love, a modern group outing with friends, or zero plans whatsoever, we have the perfect products to help you celebrate in style.

You should know by now that we love products that multi-task. And if you haven’t met the newest addition to our base category, it’s time we introduce you to HD Mineral Foundation Stick, which just so happens to be one of our best multi-taskers yet! This ultra-hydrating, cream foundation stick is perfect for applying foundation, concealer, contour and highlight.

1 Kit. 4 Products. 12 Ways. Our latest In the Nudes Pop of Pink kit makes it easy to create stunning, petal-pink inspired looks with just four formulas. We love the unexpected hues of the Pop of Pink edition. Why not test each formula in a completely new way? Cream Blush as lip stain? Conditioning Lip Balm as brow gel? The possibilities are endless.

1 Kit. 4 Products. 12 Ways. Our latest In the Nudes Backlit Bronze kit makes it easy to create a ‘no-makeup’ makeup look with just four popular formulas. We especially love the versatility of the Backlit Bronze kit's shades. Don’t be afraid to test each formula in an unexpected way. Eye Shadow Duo as brow powder? Conditioning Lip Balm as cuticle cream? The possibilities are endless.