Two black eyeliner pencils with gray and mauve swatches sketched behind them

Mineral Eyeshadows

Smokey eyes, naturals and nudes, or high-drama hues, whatever your eyeshadow makeup mood, our mineral eyeshadows are easy, effortless, and blendable for flawless effects.

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Assorted glo eyeshadow palettes, cream pots and shadow sticks arranged on a peach background
How To Apply Eyeshadow Like a Pro
Whether you prefer natural and nude eyeshadow or more statement shades, our talc-free mineral eyeshadows deliver rich pigment hues, so you can build out and blend your perfect look. Our eyeshadow mineral products are infused with skincare ingredients too including vitamins C and E, to help nourish while adding color. Make a classic cream eyeshadow stick, like our Cream Stay Eyeshadow Stick, your go-to as they’re

Frequently Asked Questions About Eyeshadow

  • What does neutral eyeshadow mean?

    "Neutral or nude eyeshadows are subtle in color and give off a natural looking eye statement. They can also incorporate earthy, organic shades too and are perfect for creating a more subtle effect," says Janeena Rumsey, Global Artistry Lead.

  • Does dark or light eyeshadow go first?

    "If you're looking to build an eye look that includes base, transition, crease, and highlight shades, apply the lighter or nude eyeshadow base shade first before the darker crease shades. A highlight shade is the lightest overall and is normally applied last to create that pop," says Janeena Rumsey, Global Artistry Lead.

  • What are good eyeshadow combinations?

    "Popular eyeshadow combinations for everyday are nude eyeshadows, gold and brown, cream and taupe, rose and champagne. For more dramatic looks try navy and taupe, emerald and warm brown, or peach and rose gold," says Janeena Rumsey, Global Artistry Lead.

  • How do I choose the right eyeshadow color?

    "Start with basic eyeshadows that compliment your eye color. Try orange tones, copper, warm brown, and gray to bring out blue eyes. For green and hazel eyes: gold, bronze, and plum. And for brown eyes: blue, green, purple, pink, and gold," says Janeena Rumsey, Global Artistry Lead.

  • What is powder eyeshadow?

    "Powder eyeshadow is a popular shadow choice. It's longwear and available in a variety of payoffs, finishes, and shades that can be easily blended together. It can be worn alone or used on top of cream or liquid eyeshadow," says Janeena Rumsey, Global Artistry Lead.

  • Is liquid or powder eyeshadow better?

    "It's totally down to personal preference. Liquid eyeshadows are fast-drying, with layering qualities and can be super creative to work with. Powder eyeshadows are available in a wide variety of colors and finishes, and applied with your favorite brush," says Janeena Rumsey, Global Artistry Lead.

  • Should eyeshadow go up to your eyebrow?

    "If you're using an eye shadow kit, you'll have base, transition, crease, and highlight shadows to play with. Your base and highlight are the most common eyeshadow makeup shades to reach the brow bone area," says Janeena Rumsey, Global Artistry Lead.