The more popular something becomes, the more people try to cheapen or 'dupe' it. The same goes for skincare. We’ve seen a rise in both interest and general knowledge of skincare routines, formulas and products, yet we continue to see clients who insist on creating DIY formulas for skin concerns that could easily be remedied with the right over the counter product. You may think that making your own products is the answer, but we’re here to (gently) remind you that it’s not. Though you’ll never catch us recommending lemon, honey and baking soda as a facial cleanser/mask, there is one frequently promoted ingredient that receives love from both professionals and DIYers alike, and that's Witch Hazel.