FREE Skincare Kit! Get a FREE skincare kit (up to a $74 value) with orders $119+! Use code: BEAUTYKIT23
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Get a FREE skincare kit (up to a $74 value) with orders $119+! Use code: BEAUTYKIT23
To redeem at checkout, enter code BEAUTYKIT23 in the offer code box with any order $119+ to receive a free Detox Treatment Duo, Radiant Treatment Duo, or TLC Mask Trio. While supplies last. Valid thru 1/29/23.
Free mini gift options! Choose your free gift with any $85+ Order. Use code: JAN23
To redeem at checkout, enter code JAN23 in the offer code box to receive a FREE mini Bio-Renew EGF Drops, mini Perfecting Powder, or mini Hydra-Bright Pro 5 Liquid Exfoliant with any $85+ order. While supplies last.
Promotions available for MSRP only. Not valid on Subscribe and Save items. Not valid on prior purchases. Offers may not be combined with any other sale, promotion, discount, code, coupon and/or offer.

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How To Enhance Your Eye Color With Eye Makeup

When it comes to accentuating your eye color with your eye makeup, it’s all about choosing complementary shades and using the right techniques to bring out your best features. Discover eyeshadow shades for every eye color...

How To Apply Eyeshadow Like a Pro

Do you find yourself wishing you could apply the perfect eyeshadow look? Perhaps you find single shadow application a breeze but struggle with layered techniques? Or maybe you want to brush up on your eye makeup artistry skills generally. If any of this rings true, then this guide on how to apply eyeshadow like a pro is for you. 

After Glow Spring Makeup Tutorial

Bask in the afterglow of our special edition Spring makeup color collection. Living Color Collection introduced three unique color stories that offer the freedom and versatility to softly accent the eyes for day or add next level drama with ease for evening. Our After Glow makeup kit entices a warm, dramatic mood with plums and caramels.

Full Bloom Spring Makeup Tutorial

Immerse yourself in the full bloom of Spring colors. To capture the many phases of the season, from the fresh beginnings to the sweet serenade of nature blooming to life, our Living Color Collection, made up of three personalized color palettes, travels the boundaries from earth to sky. Our Full Bloom makeup kit brings Spring makeup to life with warm and cool metallics with peach tones to ground a calm, earthy feel.

First Blush Spring Makeup Tutorial

It’s time to shed our winter layers and say hello to the beauty of Spring. Our Living Color Collection, three personalized color palettes, celebrates the excitement and vibrancy this season evokes. Our First Blush makeup kit combines soft pinks and fresh neutrals for an airy, youthful innocence.

Soft & Sweet Valentine's Day Makeup Tutorial

Valentine’s Day is rapidly approaching, and the promise of chocolate and roses is enough to make us weak in the knees. But, more importantly, we can’t help but fall head over heels for Valentine’s Day makeup. This holiday is all about love, and there’s nothing we love more than playing with makeup.

Simple Valentine's Day Makeup Tutorial

It doesn’t take much color to create a big impact. With this fun and flirty Valentine’s Day makeup look we subtly enhanced the eyes using neutrals and went big on the lips with an electric watermelon shade. This look is all about lips and lashes! Follow the easy steps below or watch our video tutorial to learn how to get the look.

Bold New Year's Eve Makeup Tutorial

New Year’s Eve is the perfect reason to go bold with your makeup, not that you need an excuse. The festive glitter and gold is always a favorite during the holiday season, but this year we’re craving something more.

Smoky New Year's Eve Makeup

This New Year’s Eve we celebrate not only the arrival of 2017, but also the return of Alloy Eyes Collection! This eight shadow palette of shimmer and matte shades is back for a limited time only.

Classic Holiday Makeup Tutorial

We are back to basics with this holiday makeup look using the limited edition Bold Pursuit makeup collection. Bold Pursuit creates a modern twist on a classic look with sophisticated neutrals and a deep berry lip.

Pretty Persuasion Holiday Makeup Tutorial

The holidays are all about traditions. We love the classic reds and golds in holiday makeup (stay tuned for our classic holiday makeup tutorial!), but sometimes it’s fun to break from tradition. If your style is a little edgy, this is the look for you.

Easy Holiday Makeup Tutorial

This festive and easy holiday makeup transcends the holiday season. Neutral shades paired with a frosted finish create a versatile and on-trend look. Wear this to work, school or an upcoming holiday party.

Holiday Glam Makeup Tutorial

Master the mood with Pretty Persuasion, our limited edition holiday beauty collection inspired by the art of persuasion. With our three makeup kits, Alter Ego, Bold Pursuit and Lip Temptation, you can achieve any style look from classic to holiday glam.

Easy Fall Makeup Tutorial

Though it’s still not technically fall, the release of the Pumpkin Spice Latte has us craving all of the flavors and colors of the season. Cool gray is a color trend we love, and it will take you through winter and beyond.

Everyday Fall Makeup Tutorial

Makeup is our passion, but sometimes you need a look that gets you out the door in 10 minutes. As much as we love to take our time thinking up new shadow combos, there are days when that’s simply not an option.

Dramatic Smoky Eye Fall Makeup Tutorial

This fall makeup look inspires drama. A matte black smoky eye is not as easy as it looks! It requires patience and expert blending.

Touch of Plum Fall Makeup Tutorial

Neutral eye shadows are hard to resist, but don’t get stuck in a color rut. Add a burst of color to your usual go-to picks to spice up your makeup.

Subtle Smoky Fall Makeup Tutorial

Be daring with a sophisticated smoky eye. Smoky eyes come in a variety of colors and styles, and sometimes an understated look creates the biggest impact.

Warm Copper Fall Makeup Tutorial

Are you ready for fall? Summer is rapidly winding down, and while we’ll miss the long days and warm weather, we’re ready for a fall color palette. This look inspires connection between the seasons. Warm, glowing copper and a touch of gold make the transition from summer to fall makeup a seamless one.

Warm Summer Makeup Tutorial

Pair a warm, bronzed complexion with a defined brow and statement lip, and you have yourself a perfect summer makeup look. We love a neutral bronzed glow, but it’s hard to resist adding a pop of color to the lips to shake things up. Hot pink, fuchsia and red are just a few of our favorite lip shades for the summer season.

Cobalt Summer Eyes Tutorial

Summer is a season for color! Whether you’re looking for wearable mermaid makeup or a daytime blue smoky look, these cobalt summer eyes are just what you need. The warm crease shade complements the vibrant blue lid for an eye statement that pops.

Lilac Eyes: Wearable Pastel Makeup for Spring

Soft yellow, baby pink, lilac and peach are just a few of our favorites colors for spring makeup. While pastel eye shadow makes us weak in the knees, it’s a step outside of the comfort zone for most, so we created a pastel-inspired look that’s wearable for day or night and will flatter every skin tone, from fair to deep.

Spring Beauty Makeup Tutorial

With the promise of warm weather and blue skies, there’s a lot to love about spring, but our favorite thing has to be spring makeup. From pastel colors and 'no makeup' makeup to flushed cheeks and pink lips, we have fallen in love with this year’s trends. After layering up this winter, we want to dial the coverage back and play with soft neutrals for some simple, bare skin beauty.

`No Makeup` Makeup Tutorial

We love the 'no makeup' makeup trend because it highlights your natural features. Even your skin tone and add natural coverage with a tinted primer then conceal and highlight with liquid concealer. Choose a blush that flatters your skin tone. Bronze for some natural, warm contour and add a little shimmer highlight to bring out your cheek bones. Finish off the look with a nude lip gloss.

How to Apply Mineral Makeup Bronzer to Fair Skin

Having fair skin doesn’t have to mean bronzer is off limits. As long as you use the right shade, tools and techniques, anyone with fair to light skin can get that back-from-the-beach summer glow using mineral makeup without looking like an oompa loompa.

Get the Look: Sheer Radiance Makeup Tutorial

It’s always fun to go bold with your makeup, from a bright red lip to a smouldering smoky eye, but every now and then it’s nice to get back to the basics, especially as the weather begins to warm up. With mineral makeup, it’s easy to get a smooth, even complexion, and with a few extra steps to highlight your natural features, you can create the ideal, barely-there makeup look. Opt for colors that subtly enhance without standing out too much.

How-to: Jeweled Eye Crayon Box Looks

It’s time to mix up your makeup! The new, limited edition Jeweled Eye Crayon Box creates extraordinary depth for modern, earthy eye statements. Jeweled Eye Pencil in bark, a rich, matte brown, grounds a trio of vibrant shimmer, for arresting looks and a new take on the neutral eye. Jeweled Eye Pencils deliver rich, buildable pigment in a soft, blendable formula. Use the shades individually or pair together for irresistible eyes, blending with your fingers or a brush. Layer Eye Shadow on top for even more intense color payoff.

Color Melt: Ombré Lips in 2 Steps

Why choose one lip color when you can have two? The ombré effect is when you create a color gradient, transitioning from one color to the next. We’ve seen this gorgeous look on hair, nails and lips, and we can’t get enough of it.

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