Shadow Primer

$22.00
0.33 fl. oz.
Prep + prime eyes for longwearing, crease-proof coverage
Free samples + free returns
Every order includes free sample choices - 2 with orders under $50, or 3 with orders $50+. Not the right fit? Exchange opened items within 15 days, or return unopened items within 30 days.
Vegan Cruelty Free Free of Artificial Fragrance Paraben Free

Free gift with orders $85+

Use code SEP25 at checkout
*Offer valid through 9/30/25
Description

Prep and prime your eyes with the talc-free, mineral Shadow Primer. Providing the perfect base to build out your eyeshadow look, this translucent eyeshadow primer smooths and blurs texture and fine lines, creating an even canvas for seamless eyeshadow application. Infused with mica to add a little luminosity and boost brightness, nourishing waxes and antioxidants help bind the color to the lids, preventing any fallout, creasing, or smudging, extending the wear-time of your eyeshadow and intensifying the color.

Suitable for all skin types.

Key Benefits:

  • Smoothing: Targets texture, smoothing and blurring any fine lines.
  • Primes: Creates a more even canvas for easy eyeshadow application, preventing fallout, acting as an adhesive and binding your eye makeup in place.
  • Longwearing: Crease and transfer-proof, it extends the wear-time of your eye look, for a lasting, color-intense finish without melting or smudging.
Ingredients

Isododecane, Mica, Polybutene, Disteardimonium Hectorite, Synthetic Beeswax, Trimethylsiloxysilicate, Propylene Carbonate, Tribehenin, Stearalkonium Hectorite, Microcrystalline Wax, Trihydroxystearin, Phenoxyethanol, Silica, Ethylhexylglycerin, Methicone, (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Phthalate Free Sulfate Free Talc Free Mineral Oil Free Free of Gluten Free of Soy
How to Use
Step 1

On clean lid, apply a grain of rice size amount from lashline to brow bone.


Step 2

Allow primer to set and apply eyeshadow.

Shipping

All orders are processed within 1–2 business days. Once shipped, standard delivery typically takes 3–5 business days depending on your location. We work with reliable carriers to ensure timely delivery.

You will receive a tracking number as soon as your package is ready.

Shadow Primer
$22.00
0.33 fl. oz.
Close-up of woman with glowing bronzed skin, green eyes, low bun hairstyle, and small gold teardrop earring.

How to Use

Step 1

On clean lid, apply a grain of rice size amount from lashline to brow bone.


Step 2

Allow primer to set and apply eyeshadow.

Image

What Does Clean Beauty Mean?

Certified Cruelty Free Makeup

PETA-approved, Beauty Without Bunnies certified, Glo makeup and their sourced ingredients are never tested on our furry friends.


Paraben Free Makeup

A type of preservative linked to hormone disruption? No way, not in any Glo makeup.


Talc Free Makeup

Linked to health concerns, talc is a no-go for all of our Glo makeup. We use skin-loving minerals instead.


Sulfate Free

Surfactants that can cause irritation or trigger allergies, Glo makeup is SLS + SLES sulfate free.


Phthalate Free Makeup

Hard to say, even harder on the skin, Glo is a phthalates-free zone.

Complete Your Routine

Step 1
Shadow Primer
Prep + prime eyes for longwearing, crease-proof coverage
$22.00
Step 2
Cream Stay Shadow Stick
12-hour wear, high-performance cream shadow sticks
$26.00
Step 3
Lash Lengthening Mascara
Separate, lengthen + define lashes
$26.00
Step 4
Precise Micro Browliner
Longwearing, smudge-proof + high-precision brow liner
$26.00

4.5
Rated 4.5 out of 5 stars
Based on 30 reviews
Total 5 star reviews: 21 Total 4 star reviews: 7 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 2
93%would recommend this product
Reviews Summary
Customers say this eye primer keeps shadow in place all day with no creasing. A tiny amount provides smooth coverage and dries quickly. Many reviews mention it works well for oily lids. While most find it helps makeup last longer, some note it can be tricky to blend shadows due to fast drying time.
30 reviews
  • Pam F.
    Flag of Canada
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    5 months ago
    Liked this product

    I’m always wanting a shadow primer that doesn’t move all day. This one works so I’m pretty happy with it. The one thing I much prefer is a bit of a brightener or a bit of a whiter color in a long lasting primer. It adds a bit of brightness to the shadows you use. Plus, you can also wear the primer on its own then. This one doesn’t fit that ask, but does have good neutral, no colour, coverage. Overall it’s a good product.

  • Kristi
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    6 months ago
    Pretty good eyeshadow primer

    I gave it 4 stars, because it dries super fast, so you've gotta blend it super fast. Also, its somewhat sticky, but no big deal. And if you're not careful, you'll be able to see through your eyeshadow. But, my eyeshadow doesn't flake, makes it last for longer and makes it stand out, more. But none of this will stop me from buying more in the future.

  • Diane P.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    11 months ago
    My favorit eye primer!

    This primer evens out any discoloration you might have on your lids, and dries quickly. A tiny bit goes a long way. Love it!

  • Giselle I.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    1 year ago
    Matte finish

    This shadow primer leaves a matte finish. It dries fast but it really keeps my makeup settled for the whole day!

  • DOTTI O.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    1 year ago
    SHADOW PRIMER

    WOW, IT DOESN'T TAKE MUCH TO DO DO THE JOB! I PUT ON WAY TOO MUCH AS USUAL. VERY SMOOTH.!!