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Eye

Eye Makeup

From Barely There to Beautifully Bold

A buildable and blendable spectrum of eye defining formulas delivers endless possibilities.

Eye Makeup

Makeup
  1. precise_micro_browliner_light_brown
    $20
    This long lasting, wax-based formula glides on skin and won’t budge or smudge- expertly frames and shapes your brows like never before. Learn More
  2. lash_lengthening_mascara
    $20
    Separate, lengthen and define for lush, long lashes. Learn More
  3. cream_stay_shadow_stick_beam
    $20
    Multi-purpose cream eye shadow stick that delivers 12-hours of wear. Learn More
  4. elemental_shadow_palette
    $48
    Personalize your color play with eight vibrant mattes and metallics. Learn More
  5. desk_to_datenight_cityscape
    $50
    Explore soft to smokey hues inspired by the skyline with this collection of cool, airy tones. Learn More
  6. liquid_ink_black
    $18
    Winged perfection is yours- create a precise kitten or cat eye with this bold liquid liner. Learn More
  7. shadow_primer
    $20
    This lightweight, silky formula glides on for lasting, crease-free, smudge-proof staying power. Learn More
  8. volumizing_mascara
    $20
    Turn up the volume, thicken and boost for maximum impact. Learn More
  9. eye_shadow_ribbon
    $20
    Rich hues and timeless color favorites deliver crease-free coverage to highlight and enhance eyes. Learn More
  10. desk_to_datenight_rebel_angel
    $50
    Summon your inner rebel with this versatile collection of warm, romantic tones. Learn More
  11. rebel_angel_shadow_quad
    $40
    Four expertly matched shades for a custom eye statement. Learn More
  12. water_resistant_mascara_black
    $20
    Create a dramatic lash statement that lasts- for every day or a special event, this mascara won't let you down. Learn More
  13. precise_micro_eyeliner_black
    $14
    This creamy eyeliner glides across the lashline with ease and precision. Learn More
  14. brow_powder_duo_taupe
    $26
    Expertly match any brow color while softly and naturally filling sparse areas. Learn More
  15. precision_eye_pencil_black
    $16
    Infused with antioxidants and formulated for the most sensitive eyes. Learn More
  16. precision_brow_pencil_brown
    $20
    Softly sculpts and shapes a natural brow statement. Learn More
  17. brow_gel_clear
    $18
    Defines and sculpts your brows, holding stray hairs in place, for a well-groomed look. Learn More
  18. lash_thickener_and_conditioner
    $18
    Conditions and strengthens while building thickness and volume prior to mascara application. Learn More
  19. brow_quad_taupe
    $32
    Create buzz-worthy brows with this convenient quad to fill, define and shape. Learn More
  20. brow_collection_taupe
    $48
    Delivers everything you need to create the perfect brow. Learn More

Eye Makeup Tutorials and Tips

Make your eyes pop with our eye makeup tutorials and tips! Find helpful how to's, product highlights and more with our eye makeup resources below.