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From Barely There to Beautifully Bold

A buildable and blendable spectrum of eye defining formulas delivers endless possibilities.


  1. precise_micro_browliner_light_brown
    This long lasting, wax-based formula glides on skin and won’t budge or smudge- expertly frames and shapes your brows like never before. Learn More
  2. lash_lengthening_mascara
    Separate, lengthen and define for lush, long lashes. Learn More
  3. cream_stay_shadow_stick_beam
    Dimensional, longwear hues to prime, shadow and define. Learn More
  4. elemental_shadow_palette
    Personalize your color play with eight vibrant mattes and metallics. Learn More
  5. desk_to_datenight_cityscape
    Explore soft to smokey hues inspired by the skyline with this collection of cool, airy tones. Learn More
  6. liquid_ink_black
    Winged perfection is yours- create a precise kitten or cat eye with this bold liquid liner. Learn More
  7. shadow_primer
    This lightweight, silky formula glides on for lasting, crease-free, smudge-proof staying power. Learn More
  8. volumizing_mascara
    Turn up the volume, thicken and boost for maximum impact. Learn More
  9. eye_shadow_ribbon
    Rich hues and timeless color favorites deliver crease-free coverage to highlight and enhance eyes. Learn More
  10. desk_to_datenight_rebel_angel
    Summon your inner rebel with this versatile collection of warm, romantic tones. Learn More
  11. rebel_angel_shadow_quad
    Four expertly matched shades for a custom eye statement. Learn More
  12. water_resistant_mascara_black
    Create a dramatic lash statement that lasts- for every day or a special event, this mascara won't let you down. Learn More
  13. precise_micro_eyeliner_black
    This creamy eyeliner glides across the lashline with ease and precision. Learn More
  14. brow_powder_duo_taupe
    Expertly match any brow color while softly and naturally filling sparse areas. Learn More
  15. precision_eye_pencil_black
    Infused with antioxidants and formulated for the most sensitive eyes. Learn More
  16. precision_brow_pencil_brown
    Softly sculpts and shapes a natural brow statement. Learn More
  17. brow_gel_clear
    Defines and sculpts your brows, holding stray hairs in place, for a well-groomed look. Learn More
  18. lash_thickener_and_conditioner
    Conditions and strengthens while building thickness and volume prior to mascara application. Learn More
  19. brow_quad_taupe
    Create buzz-worthy brows with this convenient quad to fill, define and shape. Learn More
  20. brow_collection_taupe
    Delivers everything you need to create the perfect brow. Learn More