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Eye Makeup

From Barely There to Beautifully Bold

A buildable and blendable spectrum of eye defining formulas delivers endless possibilities.

Eye Makeup

  1. precise_micro_browliner_light_brown
    This long lasting, wax-based formula glides on skin and won’t budge or smudge- expertly frames and shapes your brows like never before. Learn More
  2. lash_lengthening_mascara
    Separate, lengthen and define for lush, long lashes. Learn More
  3. cream_stay_shadow_stick_beam
    Multi-purpose cream eye shadow stick that delivers 12-hours of wear. Learn More
  4. elemental_shadow_palette
    Personalize your color play with eight vibrant mattes and metallics. Learn More
  5. desk_to_datenight_cityscape
    Explore soft to smokey hues inspired by the skyline with this collection of cool, airy tones. Learn More
  6. liquid_ink_black
    Winged perfection is yours- create a precise kitten or cat eye with this bold liquid liner. Learn More
  7. shadow_primer
    This lightweight, silky formula glides on for lasting, crease-free, smudge-proof staying power. Learn More
  8. volumizing_mascara
    Turn up the volume, thicken and boost for maximum impact. Learn More
  9. eye_shadow_ribbon
    Rich hues and timeless color favorites deliver crease-free coverage to highlight and enhance eyes. Learn More
  10. desk_to_datenight_rebel_angel
    Summon your inner rebel with this versatile collection of warm, romantic tones. Learn More
  11. rebel_angel_shadow_quad
    Four expertly matched shades for a custom eye statement. Learn More
  12. water_resistant_mascara_black
    Create a dramatic lash statement that lasts- for every day or a special event, this mascara won't let you down. Learn More
  13. precise_micro_eyeliner_black
    This creamy eyeliner glides across the lashline with ease and precision. Learn More
  14. brow_powder_duo_taupe
    Expertly match any brow color while softly and naturally filling sparse areas. Learn More
  15. precision_eye_pencil_black
    Infused with antioxidants and formulated for the most sensitive eyes. Learn More
  16. precision_brow_pencil_brown
    Softly sculpts and shapes a natural brow statement. Learn More
  17. brow_gel_clear
    Defines and sculpts your brows, holding stray hairs in place, for a well-groomed look. Learn More
  18. lash_thickener_and_conditioner
    Conditions and strengthens while building thickness and volume prior to mascara application. Learn More
  19. brow_quad_taupe
    Create buzz-worthy brows with this convenient quad to fill, define and shape. Learn More
  20. brow_collection_taupe
    Delivers everything you need to create the perfect brow. Learn More

Eye Makeup Tutorials and Tips

Make your eyes pop with our eye makeup tutorials and tips! Find helpful how to's, product highlights and more with our eye makeup resources below.