When it comes to eyelashes, no two pairs are quite the same. Just like the hair on your head, lashes can be thick or thin, full or sparse, curly or straight, long or short and a full spectrum of colors. For this reason, mascara formulas differ just like shampoos and conditioners to give you the end result you want.
glo minerals mineral makeup is paraben-free and cruelty-free, including mascara, and from lengthening to volumizing, there’s a mascara for every lash type. We’re taking you through each formula and explaining the differences.
Lash Boosting Mascara
This formula is a do-it-all formula. It strengthens, lengthens and volumizes with conditioning Vitamin B5 and film-forming polymers. The shape of the belly brush, thin at the ends and thick in the middle, creates a beautiful curl. Lash Boosting Mascara is available in one shade: black.
Water Resistant Mascara
This water resistant, lengthening, volumizing formula delivers high-impact color and conditioning Bamboo and Provitamin B5 with a straight, spiralized wand for even application. The mascara won’t stand up to a dunk in the swimming pool, but it will stay put for a few tears. This is an amazing options for anyone with excessively oily lids, as oil comes from the base of the lashes and breaks down your makeup, leading to smudging. Water Resistant Mascara is available in one shade: black.
This formula creates a darker and full lashline while creating a volumizing effect with its thick, oversized wand. The tapered end makes applying to the lower lashes easy. Volumizing Mascara is available in black and brown.
Lash Lengthening Mascara
This mascara formula is ideal if you’re looking to add length and definition. The long, flexible, silicone brush head is very gentle and evenly distributes pigment over the entire length of the lash. Lash Lengthening Mascara is available in black and black/brown.
Lash Thickener & Conditioner
Lash Thickener & Conditioner is a lash primer rather than a mascara. This conditioning formula adds thickness and volume to the lashes prior to mascara application with a full brush. It goes on white but will be totally covered after you add your usual mascara. The difference is extremely noticeable!
Mascara Application Tips
Start by curling your lashes before application. Follow with Lash Thickener and Conditioner if you’re going for a full lash look and let dry. With the mascara wand, start at the base of your lashes and wiggle it back and forth to coat the lashes evenly while keeping them separated. To prevent your mascara from clumping, let each coat dry for about 30 seconds before adding the next. To remove clumps, run a Spoolie Brush through the lashes to separate.
Never share your mascara! Keep bacteria at bay by using disposable mascara wands for professional application, careful not to double dip. A tube of mascara is good for about a year after opening, but with regular use, it should only take about 3 to 6 months to finish one up.
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