Free Gift Options! Choose your free gift with any $85+ Order. Use Code: MAR21
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To redeem at checkout, enter code MAR21 in the offer code box to receive a free mini Daily Polishing Cleanser, mini Sunkiss Bronze or Anti-Stress Serum Drops GWP with any $85+ order. While supplies last.
Promotions available for MSRP only. Not valid on prior purchases. Offers may not be combined with any other sale, promotion, discount, code, coupon and/or offer.

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Bold New Year's Eve Makeup Tutorial

Bold New Year's Eve Makeup Tutorial

December 22, 2016 By
New Year’s Eve is the perfect reason to go bold with your makeup, not that you need an excuse. The festive...
Smoky New Year's Eve Makeup

Smoky New Year's Eve Makeup

December 20, 2016 By
This New Year’s Eve we celebrate not only the arrival of 2017, but also the return of Alloy Eyes Collection! This...
How to Shape & Define Brows

How to Shape & Define Brows

December 6, 2016 By Janeena Billera
Want brows that wow? On days when you want more than just a quick fill in, try this technique to create...
Multi-Masking by Skin Type & Concern

Multi-Masking by Skin Type & Concern

November 17, 2016 By
A daily regimen of cleanse, tone, moisturize and protect are basic steps to a skincare routine. Additional steps like mask and...
How to Double Cleanse

How to Double Cleanse

October 31, 2016 By
The secret to a spa-quality, deep facial cleanse is the double cleanse. The first cleanse removes surface dirt, sunscreen and makeup...
Classic Holiday Makeup Tutorial

Classic Holiday Makeup Tutorial

October 13, 2016 By
We are back to basics with this holiday makeup look using the limited edition Bold Pursuit makeup collection. Bold Pursuit creates...
Pretty Persuasion Holiday Makeup Tutorial

Pretty Persuasion Holiday Makeup Tutorial

October 11, 2016 By
The holidays are all about traditions. We love the classic reds and golds in holiday makeup (stay tuned for our classic...
Easy Holiday Makeup Tutorial

Easy Holiday Makeup Tutorial

October 6, 2016 By
This festive and easy holiday makeup transcends the holiday season. Neutral shades paired with a frosted finish create a versatile and...

Holiday Glam Makeup Tutorial

October 3, 2016 By
Master the mood with Pretty Persuasion, our limited edition holiday beauty collection inspired by the art of persuasion. With our three...

How to Conceal Under Eye Circles & Hyperpigmentation

September 19, 2016 By
Concealing both hyperpigmentation and dark under eyes is a challenge. To reduce the look of our model Richa’s main skin concerns...

Easy Fall Makeup Tutorial

September 12, 2016 By
This look features Precise Micro Browliner in ash and Cream Stay Shadow Sticks in gold blush and metro. Model: Rebecca, The...
Everyday Fall Makeup Tutorial

Everyday Fall Makeup Tutorial

September 8, 2016 By
Makeup is our passion, but sometimes you need a look that gets you out the door in 10 minutes. As much...

Dramatic Smoky Eye Fall Makeup Tutorial

September 7, 2016 By
This look features Precise Micro Browliner in auburn and Cream Stay Shadow Sticks in beam and pitch. Model: Lauren-Blair, Grace...

Touch of Plum Fall Makeup Tutorial

September 6, 2016 By
Featuring Precise Micro Browliner in raven and Cream Stay Shadow Stick in concord and keepsake. Model: Kim, The Kim Review...

Subtle Smoky Fall Makeup Tutorial

September 2, 2016 By
Featuring Precise Micro Browliner in blonde and Cream Stay Shadow Stick in metro. Model: Katelyn, The Suitcase Blonde Be daring...

Warm Copper Fall Makeup Tutorial

September 1, 2016 By
Featuring Precise Micro Browliner in dark brown and Cream Stay Shadow Stick in keepsake and metro. Model: Lana, Old Pink...